Ragyu - Contemporary Butcher Shop Branding

Located in İzmir, Turkey, Ragyu offers a contemporary take on artisan butchery and introducing a new wave dynamic to the scene. As they display their craftsmanship with every slice, Ragyu offers a premium experience for gourmands to purchase gourmet meat both online and offline.

INDUSTRY

Food and Beverage

YEAR

2022

SERVICES

Brand Strategy

Brand Identity

Naming

Verbal Identity

Art Direction

Packaging Design

INFO

Highlights

Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.

Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.

Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.
Marking a new era in butchery
Our bold choice to use the animal ear tag as Ragyu's symbol redefined traditional butcher branding. This iconic shape pays homage to heritage while signaling premium quality, offering a nod to tradition with a fresh, innovative twist.
Universe of stickers
We created a collection of visually appealing stickers inspired by Ragyu’s universe, where the meat is blue. Each sticker is unique, adding excitement to every product, from cold meat packaging to in-store displays. Customers never see the same one twice, turning every interaction into a delightful surprise.
A vibrant revolution in red
Choosing cobalt blue for Ragyu's brand color was an unorthodox decision that made a bold statement. It perfectly contrasts with the traditional red of the meat industry, reflecting Ragyu's contemporary approach while standing out in a saturated market.
Beyond the counter
With the tagline "Kasap+" (Butcher+), we highlight Ragyu’s expansive offerings beyond premium meats. From artisan products and gourmet sauces to handcrafted goods and limited-edition art toys, the store creates a unique culinary experience that redefines what a butcher can be.