INDUSTRY
YEAR
2024
SERVICES
INFO
Located in İzmir, Turkey, Razz is more than just a burger joint - it's a haven for burger enthusiasts seeking te step out of the ordinary dining experience. Their do-it-yorself concept reestablish a playgrounf where customer will unleash their creativeity as they build their perfect burger.
INDUSTRY
YEAR
2024
INFO
Located in İzmir, Turkey, Razz is more than just a burger joint - it's a haven for burger enthusiasts seeking te step out of the ordinary dining experience. Their do-it-yorself concept reestablish a playgrounf where customer will unleash their creativeity as they build their perfect burger.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
A Typeface Born on the Streets
Bold and imperfect, the Razz logotype draws inspiration from street graffiti, embodying the individuality of the DIY burger-making experience. Each letter carries its own personality, just like every burger crafted by Razz’s customers.
Your burger, your rules!
Razz lives and breathes the Do-It-Yourself spirit. The menu, designed as a form to tick your preferences, turns every order into a personal creation. Whether customizing pre-set burgers or building your own from scratch, it’s all about putting the creativity in your hands. Inspired by the "IKEA effect," Razz makes every customer the star of their own burger story.
The Signature Shade of Razz
Kelly Green is more than a color for Razz—it’s the heartbeat of its identity. This vibrant shade, woven into menus, packaging, and branding, embodies the energy of the streets and the creativity of DIY culture. It’s what makes Razz impossible to miss, whether on the streets or in your feed.
Slogans in Action
Why settle for static when you can go dynamic? We designed animated GIFs of Razz’s slogans, adding a fun, modern twist to their communication. These motion graphics bring the brand to life, making social media feeds pop and keeping the audience engaged.
Razz Burger
Izmir, Turkey
Çağıl Aygen
Cagil Aygen, Brand Designer Valeryia Herasimava, Visual Designer Işıl Gün As, Set Designer/Stylist Eylül Aytan, Copywriter Burak Barcik, Photographer Sarper Onbeş, Interior Designer
Logo, Tagline, Name, Menu, Color Palette, Pins, Uniforms, Social Media Assets, Instagram Curation, Production, Photography Moodboards, Brand Guidelines, Packaging, Wrapping Paper
The — Brand Identity, "No pickles if you don’t want them: velvele’s brand for Razz Burger heightens its DIY experience"
BrandNew: Friday Likes series, "Razz doesn’t make me hungry but it’s definitely not going to stop me from enjoying what look like kick-ass burgers."
The — Brand Identity, "11 Verdant Identities that showcase green's versatility."
Bubilet
Turkey's leading ticketing company
WIP
Bubilet
Turkey's leading ticketing company
WIP
Bubilet
WIP
Bubilet
WIP
The Net Society
Padel and longevity club
WIP
The Net Society
Padel and longevity club
WIP
The Net Society
WIP
The Net Society
WIP
Velvele © 2024
Velvele © 2024