INDUSTRY
YEAR
2025
SERVICES
INFO
A Smart Cup is a purpose-driven distribution CPG & Innovation company offering modern, sustainable solutions to address environmental impact. Powered by an endless circle of recycling, the brand provides businesses with customizable, eco-friendly, and high-quality recyclable plastic cups. From the logo to the signature color, every element is thoughtfully brought together to reflect the brand’s commitment to positive impact and sustainable innovation.
INDUSTRY
YEAR
2025
SERVICES
INFO
A Smart Cup is a purpose-driven distribution CPG & Innovation company offering modern, sustainable solutions to address environmental impact. Powered by an endless circle of recycling, the brand provides businesses with customizable, eco-friendly, and high-quality recyclable plastic cups. From the logo to the signature color, every element is thoughtfully brought together to reflect the brand’s commitment to positive impact and sustainable innovation.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
The endless loop of recycling
Inspired by the Möbius strip, the logo symbolizes infinite recycling and renewal—reflecting the brand’s commitment to sustainability. Its dynamic form and use of negative space bring clarity and balance to this eco-conscious identity.
A color that breaks the stereotypes
A Smart Cup aims to challenge the common perception of plastic cups as unsustainable through its distribution. By choosing Light Blue as its signature color, the brand makes a statement of purity and underscores its commitment to eco-friendly, clean, and high-quality plastic cups.
A Smart Cup
Milan, Italy
Çağıl Aygen
Çağıl Aygen, Brand Designer Valeryia Herasimava, Visual Comm. Designer
Logo, Slogan, Brand Mark, Color Palette, Business Card, Stationery, Label, Tote bag, Delivery Bag, T-Shirt
Velvele © 2025
Velvele © 2025