INDUSTRY
YEAR
2026
SERVICES
INFO
Bolulu Hasan Usta stands as one of Turkey’s most established traditional dessert shops, with over 80 branches nationwide since 1982. The rebranding builds on this familiarity, carrying its legacy forward through a system flexible enough to support future growth.
INDUSTRY
YEAR
2026
INFO
Bolulu Hasan Usta stands as one of Turkey’s most established traditional dessert shops, with over 80 branches nationwide since 1982. The rebranding builds on this familiarity, carrying its legacy forward through a system flexible enough to support future growth.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Portal between tradition and now
Starting with the geometric shape of the original logo, the hexagon takes its cue from Anatolian patterns. Representing balance between dualities in ancient culture, it bridges the brand’s traditional approach with a more contemporary expression.
Blossoming into a new era
Rooted in the city of BHU’s first shop, the brandmark draws from İzmir’s national song, where flowers symbolize freedom. These floral elements are reinterpreted across a product range designed for a more elevated segment.
Packaging is the new souvenir
As the most tangible touchpoint, packaging carries both function and meaning. Across more than 60 products, each range stands independently yet remains part of a consistent whole, designed to attract customers and catch the attention of those passing by.
Better Together
Marking a shift in the brand’s voice, the “Bize Yeter” (“Enough for us”) campaign was introduced. In contrast to a culture of constant consumption, it brings the focus back to the customer and the brand, strengthening the emotional bond they share.
Bolulu Hasan Usta
Turkey
Çağıl Aygen
Çağıl Aygen, Consultant and Designer Valeryia Herasimava, Visual Comm. Designer Öykü Odaman, Graphic Designer Eylül Aytan, Content Specialist Burak Barcik, Photographer
Logo, Logotype, Tagline, Brand Marks, Typography, Color Palette, Brand Guidelines, Social Media Assets, Instagram Curation, Animations, Content Creation, Photography Moodboards, Advertising Campaigns, Menu, Display Menu, Posters, Business Card, Thank You Card, Uniform, Fortune Teller Card, Door Sticker, Dessert Packaging, Cake Box, Macaroon Box, Chocolate Box, Ice Cream Packaging, Jam Jars, Take Away Bag, Take Away Box, Paper Cup, Coaster, Napkin, Wrapping Paper, Pin, Wet Towels, Signage
Velvele © 2025
Velvele © 2025